Successful Cross-selling
When one is not enough
Session Objective
How do you avoid the trap of simply pushing more products on to the same customers and find a balance that truly works for both parties? This session aims to give learners a greater understanding of cross-selling techniques and how to selectively sell more products by focusing on the needs of the customer and their consumers.
Session Content
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What is cross-selling?
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Why cross-selling is relevant in todays marketplace
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Becoming a boundary crosser
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Principles of cross-selling
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Understanding your customers needs
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Understanding the consumers journey
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Keep it natural – the importance of synergy and integration
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Medium v message
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Types of cross-selling
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Using multiple levels of engagement to create motivation
